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The Cruise Holidays – Book your Hoildays.

The Cruise Holidays, a bespoke travel agency specializing in luxury cruise experiences, needed a refined and engaging digital platform that could reflect the exclusivity and grandeur of its curated cruise packages. The brand aimed to offer a seamless browsing experience, inspire wanderlust, and provide easy access to detailed itineraries, onboard experiences, and booking options. Pelicans Technologies was selected for our proven ability to design immersive, user-centric digital experiences. Our team delivered a modern, responsive platform that simplifies exploration and booking, enhances user engagement, and reinforces The Cruise Holidays’ position as a premier provider of unforgettable cruise journeys.

Client’s Requirements / Challenge

The Cruise Holidays, a bespoke travel agency specializing in luxury cruise experiences, needed a refined and engaging digital platform that could reflect the exclusivity and grandeur of its curated cruise packages. The brand aimed to offer a seamless browsing experience, inspire wanderlust, and provide easy access to detailed itineraries, onboard experiences, and booking options.
  1. Sizing issues are common when buying suits and blazers online. Incorrect sizes can lead to high return rates, causing logistical challenges.
  2. Inventory management becomes complex with a range of sizes and colors for suits and blazers. Maintaining accurate stock levels and preventing overselling is critical to avoid stockouts.
  3. Customers may hesitate to buy high-end items like suits and blazers online due to concerns about product quality, fit, or the return process.
  4. High-ticket items like suits and blazers may not be frequently repurchased, making customer retention a challenge.
  5. Customers may want to visit a physical store to try on suits and blazers before purchasing online.
  6. Poor website interface of previous design made customers hesitant to purchase.

Flutter

Flutter
iOS

iOS
React Native

React Native
WooCommerce

WooCommerce
WordPress

WordPress

Solution Implementation

  1. Integrate detailed size guides and recommend sizing based on customer measurements.
  2. Use Shopify’s built-in inventory management system to track stock levels in real-time.
  3. Encourage customer confidence by displaying detailed product descriptions, customer reviews, and testimonials. Offer clear and hassle-free return policies, as well as information about the quality, fabric, and craftsmanship of the suits.
  4. Introduce a loyalty program “Blackberrys Club” to reward repeat customers with points, discounts, or exclusive offers.
  5. Integrated store locator feature on the website. This will allow customers to easily find the nearest physical store based on their location, enhancing the overall shopping experience.
  6. Designed Shopify’s customizable theme to create a sleek, luxurious design that reflects the quality of the products.

Results and Benefits

The development of Blackberrys’ new website using Shopify addressed several key challenges and resulted in a modern, sleek, and user-friendly online store. The seamless shopping experience, high-quality product presentation, and optimized mobile functionality helped the brand build a stronger online presence, improve conversions, and cater to a broader customer base.

Key Takeaways

1. High-end, visually appealing theme that reflects the luxury of the brand.

2. Multiple angles shots of suits & blazers showcasing fabric texture and craftsmanship.

3. Integration of fit recommendation tools to help customers assess fit and style.

4. Customized email campaigns based on customer preferences and browsing history to drive sales and engagement.

5. Integration of a customer loyalty program to incentivize repeat purchases and foster brand loyalty.

6. Integration with Facebook Ads Manager and Google Smart Shopping to run targeted ad campaigns and drive traffic.

7. Integrated store locator feature to help customers find physical store locations.

8. Detailed size charts and fit breakdowns (slim fit, regular fit) to help customers choose the right size.

Technologies

Front End: TypeScript, Bootstrap, Tailwind CSS, JavaScript,

Backend: Nextjs, TypeScript

Third party tools: SCS, S3

Client's Need

Our Solutions

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