Privacy Policy
Introduction
Welcome to Snake Empire. This Privacy Policy explains how Venus Apps ("we", "us", or "our") handles information when you use the Snake Empire mobile game and related services (the "App").
By using the App, you agree to the practices described in this policy. If you do not agree, please do not use the App.
Information We Collect
Snake Empire is designed to be played without creating an account. We do not ask you to provide your name, email address, phone number, or other contact details to play.
The App stores game-related data locally on your device, including coins, unlocked skins, upgrade levels, high scores, achievements, daily reward progress, sound preferences, and similar gameplay settings. This information is saved using your device's local storage and is not transmitted to our servers.
We do not operate our own analytics service and do not knowingly collect personal information from you directly for account creation or marketing by Venus Apps.
When you use the App with advertising enabled, third-party advertising partners (described below) may automatically collect limited technical and advertising-related information from your device.
Advertising
The App displays advertisements, including banner ads and full-screen (interstitial) ads. Ads may also be shown when you choose optional rewards such as free coins or revive.
Advertising is provided through Google AdMob, which may serve ads directly and through mediation partners, including:
- Google AdMob / Google Mobile Ads
- InMobi
- Unity Ads
- Meta Audience Network
These partners may collect and process information such as:
- Device and advertising identifiers (for example, Android Advertising ID or Apple Identifier for Advertisers / IDFA, where available and permitted)
- IP address, which may be used to estimate approximate (coarse) location
- Device and app information (such as device model, operating system, app version, and network information)
- Ad interactions (such as ad views, clicks, and whether a video ad was completed)
- Diagnostic and performance data related to ad delivery and fraud prevention
This information is used to show ads, measure ad performance, personalize ads where allowed by law and your device settings, prevent fraud, and improve advertising services.
We do not sell your personal information. Advertising partners may receive data as described above in order to provide ads in the App.
Third-Party Services
In addition to advertising partners, the App may use other third-party services that process limited technical information:
- Google Fonts — may receive standard device and network information needed to deliver font assets.
- Apple App Store / Google Play — if you make purchases or manage subscriptions through the store, billing is handled by Apple or Google under their own terms and privacy policies.
Third-party services process data according to their own privacy policies. For reference:
How We Use Information
Locally stored gameplay data is used only to provide core App functionality, such as saving your progress, preferences, and rewards between sessions.
Information processed by advertising partners is used to display and measure ads, support optional rewarded ad features, help prevent invalid traffic and fraud, and comply with applicable advertising and privacy requirements.
Your Choices
You can limit advertising-related data collection through your device settings:
- Android — reset or delete your Advertising ID in Google settings (commonly under Privacy / Ads).
- iOS — control tracking permission in Settings → Privacy & Security → Tracking, and limit Ad Tracking where available.
You can also clear the App's local storage or uninstall the App to remove locally stored gameplay data from your device.
Where required by law (for example in the European Economic Area, United Kingdom, or Switzerland), you may be shown a consent notice before personalized ads are served. You can change or withdraw consent where that option is provided.
Children's Privacy
Snake Empire is intended for a general audience and is not directed at children under 13 (or the equivalent minimum age in your country). We do not knowingly collect personal information from children.
If you believe a child has provided personal information to us or through the App in a way that concerns you, please contact us and we will take appropriate steps to address the request.
Data Retention and Deletion
Gameplay data remains on your device until you clear the App's storage, uninstall the App, or reset your device. Because this data is stored locally, uninstalling the App generally removes it from your device.
Advertising partners may retain technical and advertising data according to their own retention policies. To request deletion of data held by Venus Apps, contact us at the email below. For advertising identifiers controlled by your device or by third parties, use your device privacy settings or contact those partners as described in their policies.
Security
We take reasonable measures to protect information handled by the App. Data transmitted by advertising SDKs is typically protected in transit using industry-standard encryption (such as TLS). However, no method of electronic storage or transmission is completely secure, and we cannot guarantee absolute security.
International Users
If you use the App from outside the country where Venus Apps or its partners operate, your information may be processed in other countries. Those countries may have different data-protection laws from your own.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Effective date" shown at the top of the policy. Continued use of the App after changes become effective means you accept the updated policy.
Contact Us
If you have questions or requests regarding this Privacy Policy or the App, contact us at:
Email: info@venusapps.com
Developer: Venus Apps